The TCE Product Deep Dive is back with new and exciting products from the experts on air filters, No-Toil. No-Toil specializes in providing top quality products that helps us in racers and riders maintain our air filters. Their unique offerings of bio-degradable products makes the messy and tedious task of changing, cleaning, and prepping air filters as easy as can be. Air filter maintenance is essential to a proper running bike and we were a bit curious about the world of air filters. We reached out to Ryan Jensen over at No-Toil to pick his brain about the company and air filters as a whole. Give the article a read to keep your bike running strong for seasons to come…
Hi Ryan! Tell us a bit about who you are and what No-Toil is about...
My Name is Ryan Jensen and I've been working here for about 12 years. No-Toil makes the industries only 100% biodegradable & completely non-toxic filter treatment. We're lucky enough to sell all over the globe. As well as private label our products for some major companies such as: Honda, Yamaha, and WIX Filtration.
How did you get the job that you have now with No-Toil and what is your background in the industry?
My Uncle, Robert Jensen founded No-Toil back in 1998. Bob has 3 sons that were heavy in the local motocross scene in the early 90's. With over 20 bikes in the garage, the filter maintenance was a task they all hated. Which led to Bob finding the desire to create a better method to wash his filters in a sink or a washing machine. 2 years of testing & working with chemists; he landed on what we call No-Toil today!
As a young teenager I spent my summers working in the warehouse filling orders, oiling filters, and riding moto. I shared the same passion as my uncle in helping progress the company further than imaginable. He created such a unique product that developed a very loyal customer base, and we've set our sights high! I currently handle all sales, marketing, and sponsorships for the brand and I wouldn't trade it for anything!
Where did No-Toil get it's start in the racing product world?
Bob and his kids were able to grow strong support from the Northern California racing community within the first few years of business. From there we've continued to elevate the brand and have had the pleasure to work with some of the greatest athletes & mechanics our sport has seen. From riders such as Talon Vohland, Jeremy "Twitch" Stenberg, Grant Langston, and Chad Reed. We've seen tremendous support from some of the most talented people to swing their leg over a bike!
What was the process like for getting a new innovative line of racing products onto the market?
Launching No-Toil from the beginning was a very difficult and long process. When we first started we could barely give it away, no one wanted to try biodegradable anything. It took about 2 years, and a lot of support from others to help grow the brand. Traditional dirt bike riders can be very set in their ways, and even if your product is good getting them to switch is quite the feat. We've always stood behind our product and supported those who have helped support us, and thats what has been so vital in growing.
No-Toil has a huge presence in the industry and a loyal customer base. How do you differentiate yourself from the competition?
Uniqueness. We are very fortunate to have a product like no one else in the market. Yes there are other foam filter brands, and honestly just about anyone can make/sell a foam filter. Our formula is what makes us so special. There are other "biodegradable" filter oils out there, but unfortunately they are still very toxic. Which is still really harmful to a foam filter.
The molecules from our plant based oil lay flat in pores of a foam filter. Whereas every other oil is petroleum based, and have round molecules. Meaning No-Toil filter oil not only stops more dirt, but also will flow more air than any other brand. Pretty scientific!
When it comes to Off-Road racing filters are very important, what should customers be looking for in a quality filter?
Dual stage filters are a must for any off-road application. We highly recommend buying a top of line filter, as not all filters are created equal. Top companies use a poly-ether reticulated foam that can withstand heavy abuse over time.
It is also extremely important to be susceptible of your filters environment. Heat & sunlight are the worst thing for a foam filter. Too much exposure to either will cause the filter to become hard, brittle, and eventually crumble to pieces. If stored correctly a foam filter can last for up to 2 years.
How important are air filters to overall engine performance?
Extremely! An air filter is the motors only protection from the elements. A bad filter, or filter oil can be catastrophic to an engine. A fresh filter is much easier to replace than a top end or even worse the entire motor. A little preventative maintenance will protect your very expensive motorcycle.
What are some of the most common misconceptions about dirt bike air filters?
We've found some people think their foam filter should last forever. While I did mention with the right care, a filter can last for up to two years. But the more you wash a filter (in anything) the more the foam will become soft and expand. This is why most filter companies recommend having a rotation of at least a few filters per bike. This will ensure you get the most out of your filters. A good example, would be an old pair of moto goggles that have sat around the garage for years. Foam itself just deteriorates over time
No-Toil is one of the only companies that use bio degradable products. Where did the idea to make bio degradable products come from?
What makes No-Toil so special is that it was simply developed to solve a problem, not just a product to "sell". The founder, Bob Jensen was tired of having to dispose of nasty chemicals weekly and still found his filters just weren't getting cleaned correctly. He knew there was a better way!
Petroleum & solvents speed up the deterioration of a filter as well. Whereas No-Toil products are less toxic than most shampoo's. And will completely biodegrade in about 30 days ... which is almost quicker than a banana.
There are quite a few pro riders that use No-Toil filters in their race bikes. Are these the same filters that the everyday customer can buy to make their bikes race ready?
We are truly fortunate to have some of the worlds best riders use our product. Unlike a lot of companies on the market, we sell exactly what the pro's use. Wether your an amateur, privateer, or Chad Reed we only give you the best!
The No-Toil products make air filter maintenance quick and easy. What is some of the feedback that you get from your customers when they make the move to No-Toil products?
We often get " I don't know what took so long to switch, I'm hooked!" As I mentioned earlier we're involved in a sport where riders are very set in their ways and don't easily convert. We understand and respect this as riding a dirt bike is a very high risk sport, and everyone likes to feel comfortable with the way they do their routine. Our goal is to prove to those riders who have yet to try, is that we set the same standards and stand behind our product and customers!
With the sport changing and becoming more innovative each season, how do you see the air filter technology changing in the future?
While foam technology has stayed relatively the same. We always push to gain greater feedback on improving the product we bring to our customers. We work with some of the industries finest and have an open mind to where motorcycle development is going.
What does No-Toil have in the works for the upcoming race season?
While there is no official news yet.. what I can say is No-Toil plans to hit the professional racing scene harder than ever in 2019…So stay tuned!
Where can people find out more about the No Toil product line?
We're very fortunate to be backed by the industries largest supporters. No-Toil products can be found in just about any dealership in the US. Our products are also sold through many distribution channels all over the world. Here are just a few.. Part's Unlimited, Western Powersports, Motosport Inc, Rocky Mountain ATV/MC, BTO Sports Part's Canada, Part's Europe, Serco Supply AU, and W.Whites Wholesale
Make sure you check out No-Toil and grab yourself a new filter and maintenance products. Stay tuned for more in-depth looks into some of the industries top products and services.